Rolex is a brand that is synonymous with luxury and quality, and the watches are some of the most coveted timepieces in the world. However, Rolex has been criticized in recent years for not investing more in production, which has resulted in long waiting lists for certain models and limited availability. So, why?
Rolex is committed to maintaining the highest level of quality in their imitation watches, and they are known for their meticulous attention to detail. To maintain this level of quality, they must limit their production to ensure that each watch meets their high standards. 
Protecting the Brand: Rolex is a brand that is built on exclusivity and prestige. By limiting production, they are able to maintain the exclusivity of their brand and protect their reputation for quality and craftsmanship.
Limited Availability Drives Demand: The limited availability of certain Rolex models has created a sense of scarcity that drives up demand and increases the watch’s perceived value. This creates a sense of exclusivity and prestige that is highly desirable among collectors and enthusiasts.
Production Capacity: Rolex operates on a vertically integrated production model, meaning they control every aspect of their watch production in-house. This allows them to maintain their high standards of quality, but it also means that they have limited production capacity.
Ultimately, Rolex’s decision not to invest more in production is strategically designed to protect its brand and maintain its reputation for quality and exclusivity. While this may be frustrating for those eager to get their hands on a Rolex watch, it has ultimately helped to make Rolex one of the most prestigious and iconic luxury watch brands in the world.
